Blog / Bethany Lovato

As a Colorado native, it was always second nature for Bethany to be enthusiastic about craft beer. While managing a local bakery in Boulder, she discovered the neighboring Upslope Brewing Company and quickly became familiar with the company’s beers, brand, and employees by trading pastries for pints. When Upslope was preparing to open a new tasting room in 2012, the obvious choice for Bethany was to make a career move and join the industry she had become so fond of. She started as a bartender, yet she would help with brew days or on the packaging line in order to expand her beer knowledge.

After her first year at Upslope, Bethany was promoted to Events Coordinator and Marketing Assistant. In this new position she learned the amount of focus and consistency that is required for a brand to distinguish itself in the overwhelming craft beer industry. As Event Coordinator, she organized a variety of events for the brewery; including beer releases, live music, and private events. She also assisted the Marketing Manager with merchandising, social media content, and promotions.

In 2014, Bethany moved to Ho Chi Minh City, Vietnam with Alex Violette to found Pasteur Street Brewing Company. As Brand Manager, she initially managed the development of the new brewery’s identity and logo. She would work closely with local Vietnamese designers and artists to implement Pasteur Street’s vision into interior design and digital media. Upon opening, Bethany managed the brewery’s social media profiles, press releases, and the company website.

In her spare time, Bethany enjoys crafting, camping, and being outdoors with her toddler daughter.